As a group we effectively managed to combine the ancillary texts (CD cover and Website) and the main product (Music Video). We made sure that we maintained an underlying theme throughout all three media products By combining the media platforms we created a subconscious link between all three of our products in the mind of the audience. This actively helped promote the other products via the integration of the media platforms.
We deliberately used the image of the horse being led by Maizy for the background of the website and the CD cover to create an association. We not only used the image for the CD cover based around our own video, but we also based it around pre-existing products from bands of a similar genre such as the Mumford and Son album – Sign No More. Their CD cover is a basic picture, which has been adjusted by Photoshop. Our group spent a large amount of time on IPhoto, making minor tweaks to enhance our image so that it would stand out on the shelves in a music shop. The reason we chose to use a photograph, rather than designing our own artwork, was becasue we felt it would look more professional.
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