Audience feedback has been an essential part in developing our media products. Without it we would not have been able to come up with our media idea, let alone obtain reviews. As soon as we had chosen our song, we used audience feedback to establish the age of our main target audience and their interpretations of the song. One of the most shocking findings from the audience feedback was the frequency of common themes that came from both the questionnaire and focus group. One of the common themes, such as a rainy day, was used in our actual product.
Another way we used audience feedback was after we had finished editing for the first time. We showed our music video to a small group of people to gain some feedback on which areas we could improve on. One of the most common bits of feedback was that our editing was paced slightly too slowly. Even though we used a slow song, they suggested we interject more short artistic shots. As well as that, they recommended we ensure the lip synchronisation was completely in time. Using this feedback, we increased the pace slightly and scrupulously analyzed the lip-syncing.
Feedback from one of the small group.
‘I thoroughly enjoyed watching the video. The theme was clearly evident throughout and the choice of the two locations successfully represented the emotional turmoil of the characters.
The open space suggested a longing for freedom, whilst the enclosed, gray, dance space gave the illusion of being trapped. The tethered horse used in the first frame suggested being trapped whilst the free horse running used later in the video symbolised the need to break free.
The choice of a dark, miserable, rainy day for filming also helps to symbolise the breakdown of the relationship as the raindrops, which symbolised tears shed.
I suggest that you could perhaps include a few additional close up artistic shots to reiterate and emphasise the symbols that you have already used.’
(Mrs K Moore)
After this, we fully uploaded our video onto YouTube. One of the ways we used the development in media technologies was by publishing our video on Facebook. This allowed us to gain lots of hits and some good feedback (both positive and negative).
Some of the feedback included how well the lip-syncing was, as some people actually mistook Ben for the singer. We also received favourable feedback on the more artistic shots. The more negative comments were ‘What was the horse for?’ and ‘Why was it in a barn?’ This showed us maybe our symbols were slightly too deep and we should have made them more explicit in the video. Next time, we would make the symbols clearer and less deep to ensure the younger target audience had a better understanding of the symbolism used in the video.
Our YouTube FeedBack:
Our YouTube FeedBack:
- always wanted to make amusic video for this song... and how to be dead... great work
- what a hunk of a guy that is! lol!!on a serious note! really good wud love to see it black and white think you wud get good contrasts - like the dancing and when it is close up! would have been good one a plain background that has no end or start!over all great editing, flow and pace is great!well done group! x
- My favourite bit is when the horse is running :)liked the dance although i'm not sure why it's in a barn? i'm sure there's a reason though, really good overall!Hopefully i've left a useful comment :)Our Facebook Feedback :Hannah FyfeYou Could Be Happy Music Video - A2 Mediawww.youtube.comOur main project for our media studies. End Project
